Privacy Policy
Last updated: January 2026
At BestMattress.uk.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website.
Information We Collect
Automatically Collected Information
When you visit our website, we may automatically collect certain information, including:
- Your IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or search terms used to find us
- Device information (desktop, mobile, tablet)
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand where our visitors come from. These include:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors interact with our site
- Advertising cookies: Used by our advertising partners to deliver relevant ads
- Affiliate tracking cookies: Track referrals to our partner retailers
How We Use Your Information
We use the information we collect to:
- Provide and improve our mattress comparison services
- Analyse website performance and user behaviour
- Personalise your experience on our website
- Track affiliate referrals and commissions
- Comply with legal obligations
Third-Party Services
We work with third-party services that may collect information about your visit:
- Google Analytics: For website analytics and performance monitoring
- Affiliate networks: To track purchases made through our links
- Advertising partners: For displaying relevant advertisements
Each of these services has their own privacy policy governing the use of your information.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of access: Request a copy of your personal data
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your personal data
- Right to restrict processing: Request limitation of data processing
- Right to data portability: Request transfer of your data
- Right to object: Object to processing of your personal data
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, typically no longer than 26 months for analytics data.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: hello@bestmattress.uk.com